Pheidi Runs, Makes Videos, and Registers Votes

Pheidi Panagiotou, known for his social media presence, continues his campaign to register new voters by walking across Cyprus and videotaping his meetings with young people. He uses social media to promote his efforts, creating videos and stories that appeal to a young audience. The author comments that Pheidi's approach is effective, as he leverages the power of digital marketing and imitation. Furthermore, he points out the inaction of political parties in the effort to register new voters, limiting themselves to traditional methods and overlooking the importance of reaching out to young people.