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Shingles Action Week Calls on Cypriot Adults to Take Action

Published March 2, 2026, 09:08
Shingles Action Week Calls on Cypriot Adults to Take Action

GSK is launching Shingles Action Week, urging Cypriot adults to take action to protect themselves from the disease. Research shows that while awareness of shingles is high in Cyprus (81%), many people do not realize they may be at personal risk (21%). This year’s campaign focuses on moving from simple awareness to personal action, highlighting the disruption shingles can cause to daily life. Shingles is caused by the reactivation of the varicella-zoster virus and is more common in people with reduced immune responses, such as the elderly. The campaign encourages adults to assess their vulnerability and discuss any concerns with a healthcare professional. Shingles can cause pain, a blistered rash, and postherpetic neuralgia (PHN), a long-term nerve pain. Early diagnosis and treatment are important to prevent complications.