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Super Bowl 2026: Bad Bunny Will Not Be Paid for Halftime Show

Published February 9, 2026, 12:28
Super Bowl 2026: Bad Bunny Will Not Be Paid for Halftime Show

Bad Bunny will not receive any payment for his performance at the Super Bowl 2026 halftime show. Although he prepared for months for his show, NFL policy is not to pay artists who perform at the Super Bowl. Instead of monetary compensation, artists enjoy the massive exposure of the event, which is the largest television broadcast of the year in America. The NFL covers all travel and production costs for the show, which were estimated at $13 million in 2020. Artists receive a minimum fee, determined by contracts, which is significantly lower than the fees they receive for their regular concerts. Despite the lack of payment, the Super Bowl halftime show remains one of the most sought-after stages in the world, offering a unique opportunity to showcase to millions of viewers. Many artists see it as a platform to share their music with a huge audience. The NFL's policy of not paying Super Bowl artists has been in effect for many years, while offering artists invaluable exposure and recognition.