Cyprus Times

The Virus That Never Left: The Shingles Action Week Calls on Cypriot Adults to Take Action

Published March 3, 2026, 09:06
The Virus That Never Left: The Shingles Action Week Calls on Cypriot Adults to Take Action

GSK is promoting a shift from general awareness to personal action regarding shingles as Shingles Action Week begins. Research in Cyprus shows high general awareness (81%) but lower perception of personal risk (21%). This year's campaign aims to address knowledge gaps, highlight the disruption shingles can cause to daily life, and encourage adults to discuss their concerns with a healthcare professional. Shingles is caused by the reactivation of the varicella-zoster virus and is more common in older adults and those with chronic conditions. Symptoms include a rash with painful blisters and potential postherpetic neuralgia (PHN).