Through moving images and words, the company presents its new televised film, highlighting all the actions it consistently implements to support and strengthen society.
Lidl Cyprus has long invested in initiatives with a significant social impact, supporting healthcare structures, children and vulnerable groups, with the aim of creating real value for society. This commitment is also reflected in the televised film that the company created for its social actions, in which the beloved actor and screenwriter George Kapoutzidis lends his voice, lending even greater power and emotion to the message of the offer.
Support for health and palliative care structures
Since 2013, Lidl Cyprus has been collaborating with the Cyprus Anti-Cancer Society, actively supporting the “Arodafnoussa” Palliative Care Centre. The collaboration includes full coverage of the Centre’s food programme, support for the operating expenses of the patient accommodation rooms, the creation of rest areas for visitors, as well as the sponsorship of charitable events. Lidl Cyprus’ total contribution amounts to 1.1 million euros in monetary donations and products, while an additional 250,000 euros which have been raised for the Society through sponsored events.
Humanitarian support and crisis management
The collaboration with the Cyprus Red Cross, which also began in 2013, focuses on providing direct humanitarian assistance in cases of emergency and supporting vulnerable groups. The actions include crisis management programmes, meeting nutritional needs at youth camps nationwide, the creation of a playground at the “Stella Souliotis” Children’s Therapeutic Center and the support of First Aid teams. Lidl Cyprus’ total contribution to the organisation amounts to 350,000 euros, while more than 5,000 individuals and families have received support, with 1,500 people being supported in emergency situations.
Child protection and social inclusion
Since 2024, Lidl Cyprus has been collaborating with the Hope for Children organisation with the aim of promoting child protection, inclusion and psychosocial support for children and families. The collaboration includes educational programmes in schools, support for the Hope for Children Podcast and the promotion of the 1466 helpline, which operates free of charge, 24 hours a day. To date, 2,300 students have participated in educational activities, 100,000 citizens have participated in open events and 181 calls have been recorded on the 1466 line, with a total support of 60,000 euros.
With consistency, long-term partnerships and measurable impact, Lidl Cyprus ensures that goodness finds its way and returns to where it really matters: to society itself.
Enjoy the film here.
Visit Lidl Cyprus online:
team.lidl.com.cy
youtube.com/lidlcyprus
Lidl Cyprus strengthens its long-standing social contribution: A new film highlights its support initiatives in health, children, and vulnerable groups
Η Lidl Κύπρου παρουσιάζει μια νέα τηλεοπτική ταινία που αναδεικνύει τη μακροχρόνια κοινωνική της συνεισφορά. Η εταιρεία έχει επενδύσει σε πρωτοβουλίες που υποστηρίζουν την υγεία, τα παιδιά και τις ευάλωτες ομάδες, με στόχο τη δημιουργία πραγματικής αξίας για την κοινωνία. Η ταινία, στην οποία δανείζει τη φωνή του ο ηθοποιός και σεναριογράφος Γιώργος Καπουτζίδης, παρουσιάζει συγκεκριμένες δράσεις στήριξης, όπως η συνεργασία με τον Αντικαρκινικό Σύνδεσμο Κύπρου για την υποστήριξη του Κέντρου Ανακουφιστικής Φροντίδας «Αροδαφνούσα». Επιπλέον, η Lidl Κύπρου συνεργάζεται με τον Κυπριακό Ερυθρό Σταυρό για την παροχή ανθρωπιστικής βοήθειας και τη διαχείριση κρίσεων, καθώς και με τον οργανισμό Hope for Children για την προώθηση της παιδικής προστασίας και της κοινωνικής ένταξης. Η εταιρεία τονίζει τη συνέπεια, τις μακροχρόνιες συνεργασίες και τον μετρήσιμο αντίκτυπο των δράσεών της, επιβεβαιώνοντας τη δέσμευσή της στην κοινωνική ευθύνη και την προσφορά στην κοινωνία.
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